If you’ve worked in a well-managed, multicultural team, then you’ll know it can be an incredibly rewarding experience.

In fact, high functioning, multicultural teams can be more productive, more creative and – on the whole, more successful than monocultural teams!

Before we answer this question, here’s one for you!

How do you know that you are not already culturally aware?

Case studies are a great way of learning.

Especially so when it comes to exploring cultural differences in business.

If you’re from the USA and work with the French, then it’s a good idea to understand the culture.

French people are incredibly proud of their heritage and cultural identity.

If you’re a business professional working in an international setting, then you’ll understand the importance placed on cultural competence.

Whether it’s recruitment, promotion or performance development - the need for cultural competence is of increasing importance in business.

If you provide services or sell products, you’ll know how important a positive Customer Experience is.

Positive interactions and experiences retain customers and drive repeat business.

If you’re American and new to doing business with Saudis, then this is for you!

We're going to give you a quick-fire overview of some of the most common challenges faced by the two cultures when doing business together.

Let's explore the definition of cultural awareness.

Within the training, education and research fields you will hear many terms, sometimes used interchangeably.

Where did 'culture' come from? What does 'culture' do?

In order to understand cultural differences, you need to take a step back.

What impact do you think cultural differences have on a business relationship and trust-building?

Well, researchers have taken the time to try and find out!

Working with the Japanese in a professional capacity can be tough.

For some cultures, such as for Americans, Canadians, Germans, Australians and British, the Japanese culture can seem a little alien.

What are some of the important differences between British and Indian culture?

Here we'll examine some of the common areas within the workplace and professional world where Brits and Indians don't quite see eye-to-eye.

Need examples of cultural misunderstandings in business?

Well, we are going to share real-life examples of cultural misunderstandings from our cross-cultural training work.

Would you sacrifice one life to save many?

This is the question researchers posed to people around the world, gaining some fascinating insights into values, beliefs and cultural differences.

Doing business in China? Then you'll be attending lots of meetings!

If you’re attending meetings in China, then it’s important to understand a little about Chinese culture and how meetings are run.

Did you know that the USA is one of our most in-demand countries in terms of cross-cultural training?

We support a diverse spectrum of business professionals from across the globe who work with Americans by helping them understand the culture, and specifically the business culture.

The Middle East is as culturally diverse as the USA, which makes it difficult to talk about Middle Eastern culture as something homogenous.

What we will do, however, is to pick a few cultural differences which are shared across most of the Middle East and which are more likely to trip North Americans up when working in the region.

Every now and again the business world hands the cross-cultural training world some great examples of cultural difference in action!

One such case study is that of Carlos Ghosn, ex-CEO of the Japanese car giant, Nissan.

We all know that a positive customer experience (CX) drives repeat business, increased turnover and higher profits.

Companies who work hard to ensure their customers have a positive experience certainly reap the rewards of their efforts.

Self-awareness is fundamental in raising cultural competence.

If you are unable to understand yourself, it will be very difficult to understand another.