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Common Fails Salespeople Make When Selling to Foreign Cultures

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“By failing to prepare, you are preparing to fail.”

This quote, attributed to Benjamin Franklin, is particularly relevant when thinking about cross-cultural and international sales.

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How to Sell to Customers from Different Cultures and Countries

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Do cultural differences matter in sales?

Well, if you’re looking for the answer to this question, then chances are you already know. It's a yes!

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Scale-Up Investors Want Culture and People Skills

Scale-Up Investors Want Culture and People Skills

The UK's innovation agency has just released a report highlighting what investors are looking for in potential investment targets.

‘Scaling up: the investor perspective' is the result of research commissioned by Innovate UK which was overseen and published by the market research company, Ebiquity.

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