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Common Fails Salespeople Make When Selling to Foreign Cultures

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“By failing to prepare, you are preparing to fail.”

This quote, attributed to Benjamin Franklin, is particularly relevant when thinking about cross-cultural and international sales.

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How to Sell to Customers from Different Cultures and Countries

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Do cultural differences matter in sales?

Well, if you’re looking for the answer to this question, then chances are you already know. It's a yes!

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Cross-Cultural Tips for International Sales

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Do you want to sell your products or services internationally?

Global sales are important for businesses looking to expand their client base, increase revenues or attract investment.

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