• Phone+44 01963 232530 or +1 (818) 532-6908

A Home for Culture Vultures

When I'm not hanging out in the beautiful sunshine of Africa, you will find me here sharing content about culture - you'll soon see why I'm called the Culture Vulture.

Putting the People Back into Global Mobility

relocating-abroad-couple-NYC

Most of the reputable global relocation companies conduct annual surveys whereby they gather data on global mobility trends in international companies.

Plus Relocation – a company operating in corporate relocation for the past 40 years, just published the results of their Planning for International Mobility Survey.

Continue reading

Why Multilingual Leadership is Needed Today

woman-team-leader

Last week, Triple Pundit published an interview with impact investment expert Jed Emerson.

Here, Emerson explains why multilingual leadership is important for those involved in this field.

Continue reading

10 Facts Every Manager of a Multicultural Team Should Remember

MC-team-blue

As a team manager leading a multicultural team, you go through the stages of team development perhaps a bit longer than when working with most monocultural teams.

When you feel you’ve had enough of battling the cultural differences, and that you just want to call it a day, don’t despair – keep in mind that due to the diversity, the ups and downs feel extreme however in the end, there is simply much more to gain.

Continue reading

Cultural Awareness and Maps: How to Offend a Nation

map-in-spain

Maps are a great source of information – but they can also become points of contention as maps, by their very nature, draw political, cultural and historical boundaries.

When these boundaries are incorrect it can lead to negative consequences.

Continue reading

HR Departments are Key to a Multicultural Workplace

HR Departments are Key to a Multicultural Workplace

According to a new study, not enough organisations regard a culturally diverse work force as a top priority.

As having employees from different countries and cultures can benefit an organisation greatly, experts are urging Human Resource (HR) departments to take action!

Continue reading

Why is Understanding the Culture Key to Successfully Doing Business in India?

indian-flowers-hanging

Global Real Estate advisor Jones Lang LaSalle have carried out some research into the difficulties that can be encountered by western companies when they enter the Indian market.

The result? Cultural differences are a major obstacle.

Continue reading

Cross-Cultural and Multicultural Marketing - A New Approach to Marketing

marketing-letters

A number of American marketing and advertising companies have come together to start a new organization that aims to encourage cross-cultural marketing: a sign of changing directions and prioritizations within the marketing world perhaps?

Cross-cultural marketing, i.e. marketing aimed to target one large, general market, has been enriched by a new association.

Five large agencies...

- American Association of Advertising Agencies
- Draftfcb, part of the Interpublic Group of Companies (IPG  -  Analyst Report, Pepsico, Inc. (PEP  -  Analyst Report)
- two divisions of WPP plc (WPPGY  -  Analyst Report),
- Ogilvy & Mather Worldwide and
- the Millward Brown research company

....have joined forces to form the Cross Cultural Marketing and Communications Association.

Instead of focussing on individual sectors or industries, the CCMCA will employ a “total market approach,” meaning that the market will be approached as a whole in order to generate revenue.

According to the New Yorker, founder Jeffrew L. Bowman believes cross-cultural marketing brings together two fields of industry that usually stay separated. He believes that companies are expected to be either in general or multicultural marketing, but that cross-cultural marketing unites these two fields.

In addition, the association’s work force will be recruited from different cultures to make sure all consumers on the general markets are understood.

In the New Yorker article, member of the advisory board of the new association Vita Harris, who is also executive vice president and chief global strategy officer at Draftfcb, explained this practice. According to her, the total market approach entails that agencies and advisors exactly know the consumers’ wishes. If a staff comes from different cultures, this is more easily achieved than when all employees have the same background.  

Zacks reported that the association was officially launched at the Total Market Industry Conference at Ogilvy & Mather on 9 and 10 September. Here, the association’s spokespersons addressed vital issues such as demographic and technological trends an strategies to attract new, skilled employees and keeping those that are already working for your company on board.

It is expected that the association will be beneficial to the overall advertising market. This is also what the association is aiming for. According to the New Yorker, Mr. Bowman states that the association wishes to “complement the other associations out there rather than compete with them for attention and resources.” He added: “If we’re successful, other organizations will adopt the total market approach. If we go away, great, it would mean we’ll have been successful.”

Continue reading

How Does Cultural Awareness Training help U.S. Army Cadets?

american-army-cadet

Cultural awareness is important in today's day and age.

Businesses, government bodies, the third sector and public services all realise the need to understand and embrace cultural diversity at many levels.

Continue reading

Cultural Differences Challenge Standardisation of Ecommerce Payment Methods in Europe

pay-card-online-image

This July, the European Union will present new rules to encourage a Single European Payments Area. However, cultural and regulatory differences prove to pose challenges for the EU executives involved.

With these new rules, which are basically an update for the EU’s Payment Service Directive (PSD II), the European Commission is aiming to level the card, internet and mobile payment services industry across Europe.

Continue reading

Workplace Bullying & Cultural Differences

theoffice-bullies

According to a new global study about workplace bullying, bullying bosses are more accepted in Anglo countries such as the U.S. or the U.K than they are in many other countries.

The study was recently published in the Journal or Business Research and is co-authored by Nikos Bozionelos, who is a Professor at the Audencia Nantes School of Management.

Continue reading

Cultural Awareness Key to Global Ecommerce Marketing

ecommerce-street-sign

E-commerce companies that wish to go international need to focus on cultural awareness as part of their global marketing and sales strategies.

Not enough companies are applying localisation at every level, leaving gaps in their global goals.

Continue reading

Doing Business in Nigeria: It's all about Face Time

two-nigerian-women

If you were planning on taking your business to the Nigerian market, you might want to prepare your staff for a trip to the African continent, as Nigerian merchants apparently favour real-life conversations over business talk via email.

Different cultures prefer different ways of communication: according to online shopping and price comparison directory PriceCheck, Nigerians working in retail preferably handle their communication in face to face meetings, website HumanIPO says.

Continue reading

20 Must Know Arabic Words and Phrases for your Business Trip to the Arab World

arab-ethiopia

Travelling to the Arab world on business?

Whether you're visiting the UAE, Jordan or Saudi Arabia, no matter where you go in the Arab world, knowing a few words or phrases in the local language can break down barriers, build relationships and smooth the way to business success!

To help you make a great impression with your hosts, we're going to share 20 "must know" Arabic words and phrases every business person should learn before they visit Arabic speaking countries.

Continue reading

Ghanaian Business Culture: Ghana Maybe Time

cooking-ghana

During these past four days in Accra, we have often been asked what we make of Ghana – the culture, people, food, etc.

It’s been an exciting and eye opening 4 days. Interestingly, one of the most surprising factors have been the traffic jams during rush hour and the extent to which these influence timeliness – we have experienced this ourselves on most days, so to avoid unnecessary frustrations, I have had to surrender to the traffic and simply go with the flow (and try not to inhale too many fumes!).

Continue reading

Cultural Dexterity: The Key to Business Success in Ghana

man-from-ghana

All week, in Ghana, we have reached out to a broad spectrum of successful  Ghanaian businessmen to help determine how they have managed to attain success. 

Our meetings focused on hearing their experiences, their challenges, as well as their formula for breaking out of the crowd.

Continue reading

Essential Business Etiquette in Ghana

group-ppl-ghana

Based on my experiences of organising business meetings in Ghana, I am going to elaborate on business etiquette in general, with the hope to give a few more insights, explanations and tips for doing business in Ghana.

I have to specify that the insights which will be given below were collected from Ghanaians currently living and working in Ghana, as opposed to Ghanaians from the diaspora who have recently come back to open up businesses back home.

Continue reading

Culture Awareness and Global Dexterity

global-dexterity-image

According to culture awareness expert Andy Molinsky, 'global dexterity' is key to successful cross-cultural understanding.

Awareness of culture and cross cultural differences are increasingly important in our global economy; Molinsky explains more in an interview with Forbes.

Continue reading

How Do Cultural Differences Impact the Raising of Children?

family-walk-kid

We focus a lot on this website about cultural differences in business; however for us it's all about culture and understanding that culture influences who we are and what we do.

Only when you understand your own "self" and the cultural programming your have received, can you move towards understanding the "other".

Continue reading

Leadership and Management: Is the West Killing Local Arab Culture and Values?

gameover-dead

Has the adoption of western education, management and leadership paradigms killed off local and national management styles across the world?

Voices in the UAE are claiming this is unhealthy and unsustainable as foreign principles can never 100% fit in with local cultural needs.

Continue reading

Online Retail: Cultural Differences in e-Commerce and e-Retail

online-reatil-shot

As the retail market continues to suffer under the crippling effects of the current financial crisis, retailers (especially in the UK) are turning to new strategies to expand their businesses - export and international sales through online commerce.

How many though have considered the impact of cultural differences on the chances of their success?

Continue reading