A Home for Culture Vultures

Looking to sell globally?

Export marketing will be crucial to your prospects – however it is key to always remember “cultural differences” in the back of your mind when putting together a strategy and approach.

As part of the 2014 Export Week, Commisceo trainer Joyce Jenkins was invited to speak at UK Trade and Investment’s (UKTI) Women in Export event.

UKTI offers its services to UK based companies seeking to expand their business overseas, providing expert advice and practical support for exporting into foreign markets and understanding overseas business practices.

Their Master Class, held at Gatwick on the 13th of November, dealt with the challenges faced by women when exporting, with a particular focus on doing business in the Far East.

In addition to gaining a better understanding of the role UKTI can play in assisting companies in exporting, attendees heard from representatives of women-led businesses who had overcome barriers to trade in this region. Victoria Christian, Global Brand Ambassador for luxury goods producer Clive Christian, along with Claire Selby, Managing Director of educational materials producer Yellow House English Ltd., spoke about their respective experiences entering markets in the Far East.

In January 2014 I participated at the event ‘Doing Business in Germany’ hosted by UKTI (UK Trade & Investment) in Bristol.

This event was held due to the upcoming German trade fair Hannover Messe and CeBIT to enable UK businesses to see the export opportunities available.