There are many approaches to cultural awareness training.

Some sum these up as 'heavy' and 'light' approaches. What does this mean and how does it apply to business training?

Doing business in the Middle East or Arab world?

Then you really need to take some time out and read this article!

Intercultural training has become of increasing importance in the past 10 years.

Companies and organizations that are working on the international stage are starting to realise that working in or with foreign countries is not like working at home.

Are you involved in negotiations with people from other countries and cultures?

Do you sometimes get confused with the negotiation process?

Do you want some advice on giving presentations abroad or to multicultural audiences?

Then you are in exactly the right place!

Looking for examples of cultural blunders when companies have ventured abroad?

Then you are in the right place!

Cultural differences have a long and rich history of ruining marketing campaigns!

Although a little cruel, cross cultural marketing fails are a humorous means of understanding the impact poor cultural awareness can have when selling or working abroad.

Businesses who ignore cultural and language differences, do so at their peril! 

In this article, we'll explore some real life examples of the reasons why cultural sensitivity is so important and the damage caused when businesses ignoture culture.

Working across cultures is a new experience for many people. 

Intercultural communication can be a dynamic and creative affair but occasionally due to the inability to interpret people correctly it can be a challenge.

We live in an increasingly complex world.

One element of this complexity is the mixing of different cultures, languages and faiths.

Many people ask, "What is culture?" 

How can it be defined? What analogies can be used to describe it?

'The art of communication is the language of leadership' James Humes

Today's businesses are complex entities. However, one fundamental principle of success remains constant - the need for communication.

"Education is the mother of leadership." Wendell Willkie

With the march of globalisation and internationalisation growing louder and stronger, few successful businesses can now escape the need to work across cultures.

Having a poor understanding of the influence of cross cultural differences in areas such as management, PR, advertising and negotiations can lead to cultural blunders with potentially damaging consequences.

It is crucial for today's business personnel to understand the impact of cross cultural differences on business, trade and internal company organisation.

Status exists in all societies but varies in fundamental ways.

Did you know there are cross cultural differences in the way people perceive status, gain status and react to status?

Looking for case studies of cultural issues in the retail sector?

In this article, we look at some examples from the retail industry where cultural differences or cultural issues have resulted in business success and failure.

The Public Relations (PR) industry is responsible for creating and maintaining relationships between clients and customers.

Through areas such as brand management, advertising, media relations and crisis management, PR practitioners seek to foster interest, trust and belief in a product or company.

‘Mindfulness’ is an increasingly common term.

We hear it bandied around by ‘celebs’ who have discovered mindfulness meditation as the means to a stress free life and we have heard the term used by people who try to practice ‘living in the moment’ whilst shrugging off stresses of the past or unrealised anxieties of the future.

As bridge-builders, interculturalists have a lot of work to do.

I’m going to be honest with you. I have written this blog once already – I fully expressed my views and vented my frustrations as to the recent events in the UK. I am now taking all those words back and starting again.

Looking to sell globally?

Export marketing will be crucial to your prospects – however it is key to always remember “cultural differences” in the back of your mind when putting together a strategy and approach.