For many Western cultures, witches are an innocuous subject.

Long gone are the days where innocent women were dragged from their homes to be burned at the stake.

During a two-day visit to Israel last week, Japanese Prime Minister Shinzo Abe attended a meal created and served by celebrity chef Moshe Segev at Israeli PM Netenyahyus residence.

All was going well, and the meal proved to be outstanding until desert arrived, rather curiously, in a metal decorative shoe.

How does culture impact the world of advertising?

Well, as with any sector, it's definetly not immune to it.

Do you work in a culturally diverse team?

Well, we know very well that sometimes cultural differences can cause some challenges.