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A Home for Culture Vultures

What is Cross Cultural Training?

What is Cross Cultural Training?

'Culturally aware' professionals have a distinct advantage over their peers.

International businesses increasingly cite Cultural Competence as a core requirement during the recruitment process.

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How Cross-Cultural Training Shapes Marketing Strategies

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Understanding how to market yourself across the globe means big bucks for today’s big businesses.

Learning how to present yourself positively and to place yourself strategically within a target country often means the difference between success and failure.

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10 Definitions of Intercultural Competence

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‘Intercultural Competence’ is a term often used within the diversity, inclusion and cultural training fields.

What does it actually mean? Is there is an agreed definition?

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Cross Cultural Training Essential for Foreign-Bound Personnel

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Ignorance Is No Excuse and Can Land You in Jail

In light of the story of the British woman jailed for smuggling painkillers into Egypt, Punter Southall Health & Protection have warned companies sending personnel abroad that it is their "duty of care to ensure employees understand the legislation and cultural differences of that country."

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Does Living in a Multicultural Environment Give You Cross Cultural Skills?

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As cross-cultural training specialists, we sometimes come across resistance from delegates who have been obligated to attend a cultural awareness session by their boss, HR or the Learning and Development department.

Resistance may stem from many factors, not least of which may be that the benefits and background to the training course have not been fully communicated.

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Cross Cultural Training Tips for International Sales

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Do you want to sell your products or services internationally?

Global sales are important for businesses looking to expand their client base, increase revenues or attract investment.

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Cross Cultural Training Vital When Relocating to Asia

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Expectations are that Asia will overtake the US as the largest global consumer market in the next couple of decades.

The Asian Development Bank reported in 2020, that growth prospects for Asia are continuing to strengthen with expected increases of 7.2% for 2021. 

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Starting a Career as a Cross Cultural Trainer

Starting a Career as a Cross Cultural Trainer

Following on from our blog on becoming a trainer, we are very lucky to be able to pick the brains of an experienced cross cultural trainer with solid experience of the intercultural field.

Joyce Jenkins, President of SIETAR UK, offers her insights and advice to three questions about getting started as a trainer or a professional in the cross-cultural training field.

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How to Become an Intercultural Trainer

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As an international cross cultural training company one of the most frequently asked questions we receive is how individuals can become intercultural trainers.

Unlike with many other professions, there is no simple answer.

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What are the Benefits of Intercultural Training?

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Intercultural training has become of increasing importance in the past 10 years.

Companies and organizations that are working on the international stage are starting to realise that working in or with foreign countries is not like working at home.

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