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 Experts in Country-Specific Cross-Cultural Training

Experts in Country-Specific Cross-Cultural Training

Looking for cultural insights into a particular country? We have been designing and delivery cultural awareness courses for +10 years - flexible, tailored, quality global training whether SME or FTSE500.

saudi culture training

  • Navigate the complexities of Saudi culture helping you to increase your potential and reach your goals
  • Learn about Saudi business protocol and avoid behaviours which may be construed negatively
  • Develop fruitful relationships through an understanding of communication and trust-building

If you are looking for a training course on Saudi culture that's going to give you meaningful information to help achieve your goals, then this is the place for you.

*** New Market-leading online cultural awareness training on working in the Middle East.
*** Perfect for anyone working with Saudi Arabia.
*** Amazing content, bite-sized learning, accessible 24/7 online.

Who do our Training Courses Help?  

  • We help businesses structure their approaches when working in Saudi Arabia
  • We train sales professionals on how to pitch to Saudi audiences so they can make deals and win bids.
  • We help expats and their family members integrate and settle into their new homes in Saudi Arabia
  • We coach business leaders on developing relationships

Case Study - Accommodating Saudi Business Learners

Our client is a large training consultancy in the UK running group courses for international business delegates. With a number of Saudi delegates in place for upcoming events, our client was keen to ensure they made the best impression and accommodated delegate cultural needs.

The training we designed was based on Saudi expectations, learning styles, communication and basic social etiquette. The course was delivered three years ago and has been followed up with training every year! The client considers the training vital in securing future bookings from Saudi learners.

Insights into Saudi Culture: Our Courses

Clients typically approach us for training which addresses their specific business needs.

All our courses are designed and delivered after careful consideration and assessment based upon a thorough understanding of both the client’s needs, i.e. HR or stakeholder level, as well as that of the participants.

This approach, we believe, is the only way of delivering courses that hit the spot in terms of giving people the skills and knowledge they require.

Examples of topics our clients often want to explore in cross-cultural courses include:

Defining Saud Arabia

  • Country overview
  • Regional positioning

The Impact of Islam on Business Practices

  • Values
  • Islam in everyday life
  • Islam in business
  • Islam and expatriates – the practicalities

Culture and business

  • Hierarchy and status – who you are and what you do
  • Building relationships and trust
  • Face and reputation issues
  • Attitudes to time and space
  • Meeting and greeting
  • Naming conventions and titles
  • Business cards
  • Rhythm of business – work week, religious and cultural holidays


  • English as the language of business
  • Arabic basics and practicalities
  • Communication styles
  • Virtual communication necessities
  • Content and context
  • Body language and gestures

The topics above are by no means exhaustive; we deal with many subjects, topics and areas that may not be highlighted above. Please contact us with more information on your goals so we can advise on relevant topics.


Enriching Training Style

We want people to leave our courses feeling enriched and fulfilled.

We don’t believe this is possible unless we create a course and environment that is positive, engaging, excites and makes you feel open to receiving new information.

For us, the two most crucial ingredients in any course are relevance and fun.

  • We ensure that the training is relevant by spending time consulting with our clients while developing the course to guarantee it meets their needs
  • We keep it fun by making it all about interactivity, self-exploration and challenging exercises

Our trainers lead the way in training and coaching developments and are constantly introducing and using new methods and techniques.

Whether you want a traditional group training course or an elaborate fantasy role-play, we deliver!

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