• +44 0330 027 0207
  • +1 (818) 532-6908

Thailand Cultural Awareness Training

Thailand cultural awareness online training feedback

Our live, tailored webinars are ideal for professionals looking for expert support and advice on how to work effectively with Thailand.

We give teams the insights and shortcuts needed for successful collaboration with Thai colleagues, customers and clients.

thailand map icon


Get Started on Your Own Webinar

If you would like us to start developing a webinar for you or your team, simply contact us to discuss your needs in more detail, or use the form below.


Does Cultural Awareness Make a Difference?

By raising an awareness of Thai culture and in particular, Thai business culture, learners will:

  • Make a great impression and avoid cultural faux pas
  • Respond correctly to Thai expectations and reduce wasted time
  • Communicate more clearly and manage conflict carefully
  • Anticipate challenges and solve problems respectfully

video training



If you are looking for off-the-shelf training on Thai business culture, then click here to see our eLearning online course.



What's Covered in a Cultural Awareness Webinar on Thailand?

The contents of any webinar are tailored according to the needs of the learners and the organisation.

Our experts carry out a needs’ analysis prior to the webinar, ensuring its contents, style and delivery are in line with expectations and requirements.

Here is an example of what a course could look like.


1. Understanding Thailand
2. The Communication Style
3. Working with the Culture
4. Working Virtually with Thais
5. Making a Good Impression
Core Learning
The Thai world view
Identity, values and beliefs
Buddhism and the Royal Family
The Thai approach to communication
Common communication challenges for foreigners
Strategies for effective communication
Building trusting, productive relationships with counterparts
Strategies to navigate important business processes such as negotiations, sales, presentations and meetings etc.
Tips on how to enhance collaboration
Strategies to ensure effective virtual communication
Dos and don’ts when working virtually
Key tips for e-mail, telephone and teleconferences
Cultural no-nos, taboos and etiquette
Hierarchy and formalities
Relationship building and socializing


FAQs - Online Cultural Training Webinars 

Got some more questions? Most people do! Here some quick answers to some common questions on our Thai cultural awareness webinars.


1. Who are the webinars for?

Literally anyone who works with Thais in any capacity. We train people from all levels, sectors, countries, etc.


2. How many people can we have on our webinar?

It’s up to you. We have delivered to hundreds before but obviously this would be more of a presentation as opposed to an intimate coaching session.


3. Can we record the webinar?

Yes, we will send you a MP4 file of your Thai cultural training webinar for you to keep and use in the future! We can also use the video to create a course for you.


4. What can you teach us about Thai culture?

Our experts can pretty much focus on whatever aspects of Thai culture that you like, whether than be about business or society in general.


5. Who are your experts?

Our experts have direct experience of Thai culture gained through living and working in Thailand. This experience is coupled with a professional cultural training qualification, or the equivalent.


6. Do you cover any other countries?

Indeed, we can cover most countries in the world but our main areas of focus are:

Middle East
Saudi Arabia
South Korea

Drop us a note!

Fields marked with * are required