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UAE Cultural Awareness Training

UAE cultural awareness online training feedback

Our tailored webinars are perfect for professionals looking for hands-on training and expert advice on working with Emiratis.

We give learners the insights, skills and shortcuts needed to navigate the culture and collaborate successfully with clients and colleagues from the UAE.

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Let's Get Started on Your Webinar!

If you would like us to start developing a webinar for you or your team, simply contact us to discuss your needs in more detail, or use the form below.




How Does Cultural Awareness Help?

Through an increased awareness of the local culture, in particular the business culture, learners will:

  • Make a great impression and avoid cultural faux pas
  • Communicate clearly and handle conflict with care
  • Feel confident managing challenges and solving problems respectfully
  • Respond correctly to Emirati expectations and reduce wasted time
  • Enhance their personal reputations and secure long-term professional relationships

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If you are looking for off-the-shelf training on UAE business culture, then click here to see our online UAE Cultural Training course.




What's Covered in a UAE Cultural Awareness Webinar

The contents of any cultural awareness webinar are tailored according to the needs of the learners and the organisation.

Our experts carry out a needs’ analysis prior to the webinar, ensuring its contents, style and delivery are in line with expectations and requirements.

Here are some examples of popular topics we frequently cover in webinars.


1. Understanding the UAE
2. The Communication Style
3. Working with the Culture
4. Working Virtually with Emiratis
5. Making a Good Impression
Core Learning
The Emirati world view
Identity, values and beliefs
Diversity and multiculturalism
The Arab approach to communication
Common communication challenges for foreigners
Strategies for effective communication
Building trusting, productive relationships with counterparts
Strategies to navigate important business processes such as negotiations, sales, presentations and meetings etc.
Tips on how to enhance collaboration
Strategies to ensure effective virtual communication
Dos and don’ts when working virtually
Key tips for e-mail, telephone and teleconferences
Cultural no-nos, taboos and etiquette
Hierarchy and formalities
Relationship building and hospitality


FAQs - Online Cultural Awareness Webinars 

Got some questions? Most people do!

Here some quick answers to common questions about our cultural awareness webinars.


1. Who are the webinars for?

Our UAE training webinars have been designed for anyone working in the UAE or with Emirati counterparts virtually.

Learners might be responsible for short term projects in the region, they might be leading teams in the UAE or, they might be working with remotely with Emirati counterparts. Whatever the reason for working with counterparts in the UAE, learners will gain valuable direction and practical tips.


2. How many people can we have on our webinar?

It’s up to you.

We have delivered to hundreds before but obviously this would be more of a presentation as opposed to an intimate coaching session. Let us know what you need and we can offer you options.


3. Can we record the webinar?


Learners will receive an MP4 recording of the training once the webinar is complete. We are also able to edit the webinar and upload it onto an online learning platform, with quizzes, case studies and resources for future learners. Learn more about our Custom Course Development.


4. What can you teach us about the UAE?

Our experts have the experience to focus on whatever aspect of culture in the UAE that is required.

Whether the need relates to complex business ventures or generic expatriate social topics, our Subject Matter Experts have the knowledge to deliver impactful training.


5. Who are your experts?

Our training webinars are designed, developed and delivered by professionals with a thorough personal and professional knowledge of the UAE and its culture. Once we know more about you, we can send you some bios.


6. Do you cover any other countries?

Indeed, we can cover most countries in the world but our main areas of focus are:

Middle East
Saudi Arabia
South Korea

Drop us a note!

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