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 Experts in Country-Specific Cross-Cultural Training

Experts in Country-Specific Cross-Cultural Training

Looking for cultural insights into a particular country? We have been designing and delivery cultural awareness courses for +10 years - flexible, tailored, quality global training whether SME or FTSE500.

middle east crosscultural courses

  • Explore Middle Eastern culture and how it impacts business
  • Understand how to use cultural insights to your advantage
  • Succeed in hitting your goals when working with the region

Our Middle East cultural awareness courses are all designed to meet the needs of professionals working in/with the region.

We help:

  • Executives and their families avoid 'culture shock'
  • Multicultural teams communicate & work more effectively
  • Managers with Middle Eastern team members improve performances
  • Salespeople pitching or negotiating in the region win deals

No matter where, how or who you might be working with in the Middle East, we can help you.

Case Study: Germany-Qatar Communication

Our client was a German company who had entered with an agreement with a similar company in Qatar. In short, the Germans were ripping their hair out over missed deadlines, unclear communication and seeming indifference. They expected similar German standards and were worried about the future of the agreement.

We spent three days working with the whole German team at their offices; picking apart their issues and frustrations our coach walked and talked them through the cultural reasoning behind the challenges. Together they built techniques and skills and how best to improve the relationship and ensure the project moved forward as they wanted.

Insights into Middle Eastern & Arab Culture: Our Courses

We offer both face-to-face & online training solutions.


For more information on our excellent online course, including contents, please click the banner below.

online arab middleeast course banner

The course has been designed for busy professionals on-the-go who want to access learning in their own time.

Face to Face:

The majority of our clients come to us for face-to-face training due to the consultancy we offer and our ability to creatively tailor courses just for them.

We deliver successful workshops and courses through careful planning which ensures they meet the unique business needs of our diverse client base.

Once we know a little about a client’s circumstances we offer solutions and suggestions not only about content and topics, but also in how we deliver the training and who delivers it.

Examples of topics in our training courses include:

» Setting the scene

  • Background information on the impact of culture on business
  • Theoretical and practical cross cultural models and examples
  • Steps to effective cross cultural communication

» The Middle East

  • Historical, political and economic overview
  • Profile of business, trade and industry
  • Society, culture, values, customs and traditions

» Islam

  • Role of Islam and other religions in the area
  • Influence of Islam on social and business practices
  • The role of women

» Doing Business in the Middle East

  • Preparing for a trip to the Middle East
  • Cross cultural comparison of business practices
  • Business etiquette and protocol
  • Building relationships
  • Effective communication - verbal and non-verbal
  • Business entertaining
  • Meetings and negotiations
  • Working with and/or managing Arabs

» Relocating to the Middle East

  • Preparing for the move
  • What to bring?
  • Arab attitudes to foreigners
  • Safety issues

The topics above are by no means exhaustive; we deal with many niche areas that may not be highlighted above.

If you have something specific you want to cover that won't be an issue - just ask.

Case Study - Selling in the UAE

An event management company in the UK was branching into the Dubai market, specifically targeting local Emiratis who would regularly host events and functions.
Our job was to help them understand who they were selling to - not only how to sell them their services, but what would be appealing and how best to present it, i.e. getting to know local tastes.
Six years later and the company still operates in Dubai successfully.

Enriching Training Style

We want people to leave our courses feeling enriched.

We don't believe we can achieve this unless learners are engaged, switched on, positive and soaking in information.

For us, the two most crucial ingredients in any course are relevance and fun.

  1. We make sure training is relevant through the time we invest before a course in really understanding what is needed We keep it fun by making it all about interactivity, self-exploration and exercises which keep it challenging
  2. Our trainers are at the forefront of training and coaching developments and are constantly introducing and using new methods and techniques.

Whether you want a traditional group training course or an elaborate fantasy role-play, we deliver.

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