How do you sell to different cultures? How does culture influence sales?

If you sell internationally then the answers to these questions could be worth a lot in bonuses!

We all know that a positive customer experience (CX) drives repeat business, increased turnover and higher profits.

Companies who work hard to ensure their customers have a positive experience certainly reap the rewards of their efforts.

The Cross Cultural Training sector is predicted to grow at a compound annual growth rate of just under 15% from 2017-2021.

This growth is due to an increased need for relocation training for expats and online cultural training programmes for international teams.