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 Experts in Country-Specific Cross-Cultural Training

Experts in Country-Specific Cross-Cultural Training

Looking for cultural insights into a particular country? We have been designing and delivery cultural awareness courses for +10 years - flexible, tailored, quality global training whether SME or FTSE500.

learn american culture

  • Learn about American business culture
  • Discover how to recognise cultural cues and react positively
  • Explore how to adapt to US culture in order to meet your goals

Our cultural awareness course is designed for anyone who deals with the USA, does business with Americans or needs a better understanding of the culture for work reasons.

We help a range of clients from start-ups to universities to multinational brands to marketing companies.

Examples of courses we have delivered in the past 12 months include:

  • Working with Americans (India-USA)
  • Virtual team building (UK-USA)
  • Understanding American Retail Culture
  • Successfully Pitching to New York prospects
  • Effective Remote & Virtual Communication (France-US)
  • California-specific Expatriate Orientation Training


Case Study – US-British Partnership

An organisation in the UK had partnered with a similar entity in the USA. The objectives were information sharing, improving best practice in their shared industry and forming an authoritative international body to speak on behalf of the industry.

Simple on paper but in real life the partnership did exactly the opposite. In its first year both sides effectively erected barriers to prevent collaboration.The organisational cultures of both entities clashed as did their national cultures.

We designed, developed and delivered a 2-year series of training workshops that looked at a range of issues from American/UK culture to remote communication to establishing team working practices. The training was a huge success and today we still help the two organisations with their global business skills training requirements.


Insights into American Business Culture

Our training courses are not off-the-shelf, ready-made solutions.

We care about making an impact and as such dedicate time to getting to know our clients, their challenges, objectives and how they would like the training to be delivered.

What works for one business may not be right for another and, as such, the development of course material, selection of trainers, the exercises used and the training style are all built around those needs.

Having delivered many courses we do see trends in terms of what topics most clients want to cover.

Examples of topics covered in US culture training courses include:

» Culture & Business

  • Examining how, why and where culture impacts work and people
  • Examining cross cultural stereotypes and prejudices
  • Theoretical and practical cross cultural models and examples
  • Steps to effective cross cultural communication

» Communicating with Americans

  • Beliefs, culture, values, ethics, customs and national character
  • Speech styles
  • Building effective interpersonal relationships
  • Communication – verbal and non-verbal
  • Social etiquette and protocol

» Doing Business in the USA

  • Linguistic differences
  • Business in the USA – features, traditions and ethics
  • Comparative analysis of American and British (or any other country) business practices
  • American business etiquette and protocol
  • Business entertaining
  • Negotiations
  • Cross cultural management and leadership styles
  • Intercultural team building
  • Decision making and consensus building

» Relocating to the USA

  • Preparing for the move
  • What to bring?
  • American history, culture and values
  • British perceptions of Americans and vice-versa
  • The family – raising children, education, holidays
  • Spouse coaching
  • Public behaviour and etiquette
  • Food and drink
  • Transport, shopping and entertainment

The topics above are by no means exhaustive; we deal with many subjects, topics and areas that may not be highlighted above.

If you have something specific you want to cover that won't be an issue - just ask.


Case Study – Helping a Luxury Brand Hit America

Our client is a British luxury retail brand who are opening up a small number of stores in the USA in order to test the market for future further expansion. The brand has a certain identity, look and feel which it wanted displayed by some of its brightest young British talent. They wanted the new stores intially manned by their British team in order to protect the customer experience.

However, they realised that what was working in the UK and a few other foreign markets, might not work as well in the USA. That's where we come in.

We designed a training course for all the Senior Management and retail staff being sent to the USA. All would be helping run the new flagship stores. Our course not only covered some of the challenges they would face as individuals moving to the US, but more importantly how Americans like to shop, what their expectations are in terms of customer service, their perceptions of luxury retail and also how they may react to the brand's style. On top of that they also had lessons in the different accents of different cities and the quirkly cultural differences between Americans themselves.


Enriching & Engaging Training Style

We want people to leave our courses feeling enriched.

We don't believe we can achieve this unless learners are engaged, switched on, positive and soaking in information.

For us, the two most crucial ingredients in any course are relevance and fun.

  • We make sure training is relevant through the time we invest before a course in really understanding what is needed
  • We keep it fun by making it all about interactivity, self-exploration and exercises which keep it challenging

Our trainers are at the forefront of training and coaching developments and are constantly introducing and using new methods and techniques.

Would you like to discuss a course for your organisation? Please use the form below and we will be in touch right away!

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