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Common Fails Salespeople Make When Selling to Foreign Cultures

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“By failing to prepare, you are preparing to fail.”

This quote, attributed to Benjamin Franklin, is particularly relevant when thinking about cross-cultural and international sales.

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Cultural Differences in the Way we Listen

listen-statue

In our previous blogs we examined how cultural differences impact body language and the way we speak - we now turn our attention to a little-known skill we all have yet many forget to utilise!

Listening.

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