Blogs for Culture Vultures

Adapting Training & Learning for a Global Workforce

Adapting Training & Learning for a Global Workforce

One of the effects of globalisation is that global brands  are typically, (and unavoidably) geographically spread.

Employing a global workforce is essential in today’s hypercompetitive marketplace.

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Gamification and Cultural Differences

Gamification and Cultural Differences

Playing games at work? From the work floor to education, gamification is becoming more and more common in a lot of areas. But the practice isn’t as straightforward as it seems: cultural differences prevent game developers from distributing one single game for different countries. Want to know what should be done to these games to cross the globe? 

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Cultural tips to make Exporting to Japan and China a Success!

Cultural tips to make  Exporting to Japan and China a Success!

Do you export? AstraZeneca's Stuart Anderson offers some insights into the importance of understanding and adapting to the local culture in order to maximise success.

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Three-steps: Understanding Culture when Marketing to the Hispanic and Latino community

Three-steps: Understanding Culture when Marketing to the Hispanic and Latino community

Did you know that the buying power of Hispanic consumers has increased  by 212%, to $1.5 trillian this decade (2010 -2020)? Hispanic now account for 1/6 of American consumers, making this community a valuable prospect. However, understanding the culture and potential cultural differences of these communities can make or break your marketing campaign.

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German and Afghan military go all out on Cultural Sensitivity

German and Afghan military go all out on Cultural Sensitivity

News round-up! See why German soldiers are receiving cultural sensitivity training and how Amazon conquered China. All news hot off the press!

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