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Three-steps: Understanding Culture when Marketing to the Hispanic and Latino community

Three-steps: Understanding Culture when Marketing to the Hispanic and Latino community

Did you know that the buying power of Hispanic consumers has increased  by 212%, to $1.5 trillian this decade (2010 -2020)? Hispanic now account for 1/6 of American consumers, making this community a valuable prospect. However, understanding the culture and potential cultural differences of these communities can make or break your marketing campaign.

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