There is no better way to understand the impact of cultural differences upon business than to look at real-life examples.

No matter what business, sector or market you are in, if you deal with people from different cultures, then cultural difference is going to impact what you do somewhere, somehow.

If you’ve visited the UAE, then you’ll know that one of the things they do really well (particularly in Dubai), is to create great visitor experiences.

The UAE is known for its beautiful architecture, luxurious hotels, beautiful mosques, cultural landmarks and incredible tourist attractions.

With Taiwan the first country in Asia to legalise same-sex marriage, you’d be forgiven for thinking that the acceptance of homosexuality was new to Asian culture.

However, homosexuality was generally an accepted part of the culture in many Asian countries until the West introduced its puritanical Christian religious ideology and played an influential role in bringing an end to the long-standing traditions in this part of the world.

Doing business with the Chinese?

If so, then it’s more than likely that food will be involved at some point!

Once again, tensions between America and Iran are high; inspiring the usual flurry of media accounts keen to elaborate on the cultural and political differences between the two countries.

While, in the West, we depict the USA as ‘free’ and democratic, Iran, is typically reported as oppressive, authoritarian and in the grips of ‘crazed’ mullahs.

Did you know that the USA is one of our most in-demand countries in terms of cross-cultural training?

We support a diverse spectrum of business professionals from across the globe who work with Americans by helping them understand the culture, and specifically the business culture.

The Middle East is as culturally diverse as the USA, which makes it difficult to talk about Middle Eastern culture as something homogenous.

What we will do, however, is to pick a few cultural differences which are shared across most of the Middle East and which are more likely to trip North Americans up when working in the region.

Saudi Arabia is on a mission to diversify its economy and reduce its reliance on oil revenue.

As part of this, they are looking to become a global tourist destination – something that their UAE neighbours, particularly, Dubai, have accomplished to great effect.

Thailand is a wonderfully hospitable country for those relocating there on expatriate assignments.

If you’re to make the most of your experience in this beautiful country however, it’s essential that you go prepared so that you can build productive relationships with the Thai people and make the best impression possible.

We are delighted to announce the release of our latest online cultural awareness training course - on China.

The new addition to our catalogue of online courses offers lots of fantastic insights into Chinese culture, the people and of course, Chinese business practices.

 Working across cultures is rapidly becoming the norm for most people across the world.

As a result, intercultural conflict is also becoming more common. 

Like it or not, British culture is still rooted in the class system.

Despite increased multiculturalism and economic growth eroding class consciousness a little, under the surface and, class still creates a big gap in UK society.

For new expats relocating to the UAE, it’s fair to say that the transformation that takes place during the month of Ramadan can present quite a cultural shock to those who don’t understand it.

Whether you’re in the more conservative area of Sharjah, or, in the more liberal Dubai, Ramadan generally plays out in the same way and the same traditions and practices are observed.

Every now and again the business world hands the cross-cultural training world some great examples of cultural difference in action!

One such case study is that of Carlos Ghosn, ex-CEO of the Japanese car giant, Nissan.

If you are travelling to Thailand for work, then you really need to understand a little about Thai culture first.

Despite its reputation as the Land of Smiles, Thai culture is relatively formal and, if you behave in the wrong manner, people can judge you negatively for failing to show the right decorum.

We are delighted to announce the release of an online cultural awareness training course on British culture.

Did you know that in The UK they celebrate a 'pancake day'? Yes! And it involves a pancake race too!

For those of you interested in the Saudi people and culture, Google Search Engine data is a great starting point.

By looking at what people in Saudi Arabia are searching for online, you can establish a good understanding of what’s important to the Saudi people and, from this, draw inferences about the culture and life in Saudi Arabia.

News of the abdication of Japan’s Emperor Akihito has made the Japanese monarchy the biggest trending online search term today.

 As the ‘father of the nation’, the monarch is an essential part of Japanese culture.

The news is full of accounts of people who have fallen foul of the law when working overseas.

Although for many readers, these stories can provide a little online interest to mull over during a coffee break, for others, they are a stark reminder of the tragic repercussions that can happen when travelling with no understanding of local laws and culture.

A common misconception people have of cultural awareness is that it’s about “the other”; that its main focus is learning about other people and how they do and don’t do things.

Although this is certainly part of it, cultural awareness also relies heavily on self-awareness.