The Blog for Culture Vultures

Satiate your inner Culture Vulture with regular news and posts about cultural awareness, doing business abroad, working in a multicultural environment, HR diversity and global mobility.

Brexit and our Cross Cultural Future

Brexit and our Cross Cultural Future

As bridge-builders, interculturalists have a lot of work to do

I’m going to be honest with you. I have written this blog once already – I fully expressed my views and vented my frustrations as to the recent events in the UK. I am now taking all those words back and starting again.

Why? I can pick holes and point to the lies all day but nothing is going to change. The only thing that will change is the future.

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Mindfulness and Cultural Awareness

Mindfulness and Cultural Awareness

‘Mindfulness’ is an increasingly common term. We hear it bandied around by ‘celebs’ who have discovered mindfulness meditation as the means to a stress free life and we have heard the term used by people who try to practice ‘living in the moment’ whilst shrugging off stresses of the past or unrealised anxieties of the future.


Mindfulness also has its own unique meaning in the cultural training world.

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Cross Cultural Communication & PR

Cross Cultural Communication & PR

The Public Relations (PR) industry is responsible for creating and maintaining relationships between clients and customers. Through areas such as brand management, advertising, media relations and crisis management, PR practitioners seek to foster interest, trust and belief in a product or company.

PR practitioners are aware of how best to carry this out when dealing within their own nations and cultures, however, when dealing with a foreign audience it is critical that cross cultural differences are recognised.

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International Retail and Cross Cultural Issues

International Retail and Cross Cultural Issues

Looking for case studies of cross-cultural issues in the retail business?

In this article, we look at some examples from the retail industry where cultural differences or cultural issues have resulted in business success and failure.

This article will attempt to show the significance of the cross-cultural factors in international retail success. Through understanding the cultural reasons behind success or failure, it is then easy to apply the same principles to any business sector.

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Cultural Differences in International Merger and Acquisitions

Cultural Differences in International Merger and Acquisitions

How Culture Can Make or Break a Cross-Cutural M&A

Want to discover how organisational culture, cross-cultural issues and cultural differences shape the success or failure of mergers and acquisitions?

In today’s global economy more people are paying attention to the impact of culture on the international business environment.

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Guanxi: The Chinese Cultural Concept

Guanxi: The Chinese Cultural Concept

"Guanxi" (pronounced (jwan-see) is one of the most powerful forces in Chinese culture.

Though the direct translation of "guanxi" is "relationships", the concept as it is used and applied in Chinese culture is much richer and encompassing.

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Status - Cross Cultural Differences

Status - Cross Cultural Differences

Status exists in all societies but varies in fundamental ways. Cross cultural differences in they way in which we perceive status, gain status and react to status differ from culture to culture.

In this article we examine the cross cultural differences with relation to status and analyse how they manifest in certain areas in the workplace. For the sake of simplicity we identify two types of status; 'ascribed-status' and 'achieved-status'.

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Results of Poor Cross Cultural Awareness

Results of Poor Cross Cultural Awareness

Culture Matters

Having a poor understanding of the influence of cross cultural differences in areas such as management, PR, advertising and negotiations can eventually lead to blunders that can have damaging consequences.

It is crucial for today's business personnel to understand the impact of cross cultural differences on business, trade and internal company organisation. The success or failure of a company, venture, merger or acquisition is essentially in the hands of people. If these people are not cross culturally aware then misunderstandings, offence and a break down in communication can occur.

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Leadership across Cultures

Leadership across Cultures

"Education is the mother of leadership."
Wendell Willkie

With the march of globalisation and internationalisation growing louder and stronger, few successful businesses can now escape the need to work across cultures.

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Management Skills for Today

Management Skills for Today

The role of a manager is evolving in response to the needs of companies operating on the international stage.

The complexities of globalisation and international systems require today's manager to adapt in order to offer modern solutions to modern problems.

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Intercultural Management

Intercultural Management

'The art of communication is the language of leadership'
James Humes

Today's businesses are complex entities. However, one fundamental principle of success remains constant - the need for communication.

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Intercultural Training and the Iceberg Model

Intercultural Training and the Iceberg Model

Many people question what culture is. How can it be defined? What analogies can be used to describe it?

In intercultural training one of the questions that is often asked of participants is to think what culture means to them. What picture can they draw to describe it?

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The Six Steps to Intercultural Communication

The Six Steps to Intercultural Communication

We live in an increasingly complex world.

One element of this complexity is the mixing of different cultures, languages and faiths.

Within the business world intercultural communication is vital for success.

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Intercultural Communication Tips

Intercultural Communication Tips

Working across cultures is a new experience for many people. 

Intercultural communication can be a dynamic and creative affair but occasionally due to the inability to interpret people correctly it can be a challenge.

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The Stages of Culture Shock

The Stages of Culture Shock

'Culture shock' is used to describe the emotional rollercoaster that someone experiences when living in a new country. Anyone that has worked and lived in a foreign country will experience culture shock of some sort.

Culture shock affects anyone from business personnel and their families, to EFL teachers to sports stars. Recognising culture shock is an important way of being able to deal with it.

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Cultural Sensitivity in Business

Cultural Sensitivity in Business

Interested or affected by the impact of language and culture in business?

This article gives concrete, real examples of how a lack of cultural sensitivity can result in a negative impact on a business.

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Cultural Awareness in the Multicultural workplace

Cultural Awareness in the Multicultural workplace

"Understand the differences; act on the commonalities." - Andrew Masondo, African National Congress

The nature of our workplaces has changed. We have moved away from the monochromic make-up of our offices to one that is now coloured by team members from all over the world. With this new multicultural make-up come differences in cultures which in turn bring differences in areas such as communication styles, approach to time, managerial styles and a plethora of other cross cultural differences.

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Cross Cultural Solutions for Exporters

Cross Cultural Solutions for Exporters

Globalisation, internationalization and trans-border trade are all terms that have been coined over the past decade(s) to reflect the reality of international trade.

Although international trade has long been in operation, the scale, frequency and speed at which it is conducted today is incomparable.

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Cross Cultural Marketing Blunders

Cross Cultural Marketing Blunders

When Culture Ruins Marketing!

Although a little cruel, cross cultural marketing mistakes are a humorous means of understanding the impact poor cultural awareness can have when selling or working abroad.

Marketing is perhaps one of the trickiest elements to get right when taking your business or product into new and unchartered territories. Language, culture, local practices and many other factors heavily influence success or failure.

Many companies have learned the hard way that you have to think outside of your own cultural bubble when it comes to marketing abroad and be very much in tune with local means and ways.

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Cross Cultural Business Blunders

Cross Cultural Business Blunders

The following cultural blunders are presented to our visitors and we would again like to stress that such examples of "culture gone wrong" are presented in order illustrate to people how crucial cultural awareness is in international business today.

1 - Managers at one American company were startled when they discovered that the brand name of the cooking oil they were marketing in a Latin American country translated into Spanish as "Jackass Oil."

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