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How to Sell Across Cultures – Online Cross-Cultural Sales Training Program

Cross cultural sales online course feedback


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If you need an alternative payment method, choose 'Offline Payment' and contact us for details.
See below for a sample of the course.

This eLearning training course will help salespeople understand how to adapt their approach when selling to prospects from foreign cultures.

Covering topics such as generating leads, communication skills, buyer motivations and negotiation, this sales training program is the perfect introduction to cross-cultural sales.

What are the Benefits of the Online Sales Program?

Salespeople will gain invaluable insights into the impact of culture on the sales cycle, which will enable them to sell more effectively by:

  • Appreciating the different sales skills needed to sell across cultures
  • Identifying leads effectively and building rapport with prospects
  • Communicating clearly and managing buyer expectations successfully
  • Negotiating convincingly and closing deals strategically

Banner: Click to see a sample of the sales program

What's Covered in the Cross-Cultural Sales Course?

Our ready-to-go online eLearning course consists of 6 chapters focusing on the topics below.

1. Introduction
2. Culture
3. Identifying Leads
4. Validating Leads
5. Qualifying Opportunities
6. Cross-Cultural Negotiation
Key Learning
+ Framing the course content and its benefits to salespeople.
+ The impact and influence of culture and values on the sales cycle.
+ Generating leads, first impressions, levels of formality and how to build rapport.
+ Communication, running meetings and building professional trust.
+ Buyer motivations, approaches to time and managing expectations.
+ Decision-making, due diligence and negotiation strategies.


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Contact us for team and organizational licenses.


Here are some answers to some common questions we receive about our eLearning program on cross-cultural sales.


How does it work?

Once you pay (or have your license) you will receive a URL via email. Simply click that URL and then ‘sign-up’ to our LMS. Once you’re signed up, you'll get access to your course - 24/7 for a year.

The course is made up of content, case studies, quizzes, videos and resources. See the sample above to get an idea of what the LMS looks like and how the content is presented.


Who is the course for?

Anyone who sells across cultures, especially those involved in international and global sales roles. It’s been designed with a broad audience of salespeople in mind from sales managers to sales executives.

Although the course focuses on different approaches to sales from around the world, all the principles, strategies and tips are equally applicable if you’re selling to a multicultural domestic audience, as opposed to an international one.

It's ideal for sales managers, newcomers to sales and salespeople looking for fresh perspectives on how to sell successfully abroad.


Are there any prerequisites for learners?

Not really as it’s aimed at all levels of learners.

Some knowledge of cultural awareness would be useful but not necessary. We have a $15 course available should any learners want to expand their knowledge.


How many people can take the course?

If you are an organization/business, then it’s up to you.

We will give all your learners their own logins and they can take the course in their own time.

We can even give you statistics on your learners’ progress as and when you want it.


Is there an assessment for the course?

Assessment is carried out during the course.

This is via multiple-choice questions as well as questions based on case studies and sales scenarios.


Do learners receive a certificate?

Of course.

Once completed all learners can download their certificate for inclusion in their professional portfolio.


If you have a question left unanswered, please get in touch and let us know.



If you would like to host the course on your inhouse LMS then we will send you a SCORM file for easy upload.

Read our FAQs page for more information on purchasing our courses.


Develop Your Own e-Learning Course on Cross-Cultural Sales

If you would like to use our online course or to adapt it to your own needs, then it’s very easy.

We can design and develop new content or amend current content, to fit your specific requirements – whether that be in using specific case studies, changing quiz questions or anything else.

Read more about our Custom eLearning cultural training courses.


Blended Learning

Although the e-Learning course is perfect as a stand-alone solution, it can also be used as part of blended learning.

Teams looking for tailored support or specific insights on cross-cultural sales can participate in a follow-on cultural training webinar or online coaching, tailored to meet their needs.


Team & Group Licenses

As well as individual licenses, we also provide team, group and organizational licenses.

Please contact us to discuss your needs and how you can license our course.

Read our FAQs page for more information on purchasing our courses.


White labelling & Reselling

All our e-Learning courses are also available for white labelling and reselling.

If you would like to generate revenue through sales of our courses or want to buy a license to present our courses as your own, simply get in touch with one of the team.

Read our FAQs page for more information on purchasing our courses for your LMS.

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