Blogs for Culture Vultures

Cultural Differences Challenge Standardisation of Ecommerce Payment Methods in Europe

Cultural Differences Challenge Standardisation of Ecommerce Payment Methods in Europe

This July, the European Union will present new rules to encourage a Single European Payments Area. However, cultural and regulatory differences prove to pose challenges for the EU executives involved.

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Cultural Awareness Key to Global Ecommerce Marketing

Cultural Awareness Key to Global Ecommerce Marketing

E-commerce companies that wish to go international need to focus on cultural awareness as part of their global marketing and sales strategies. Not enough companies are applying localisation at every level, leaving gaps in their global goals.

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