The Blog for Culture Vultures

Satiate your inner Culture Vulture with regular news and posts about cultural awareness, doing business abroad, working in a multicultural environment, HR diversity and global mobility.

Online Retail: Cultural Differences in e-Commerce and e-Retail

Online Retail: Cultural Differences in e-Commerce and e-Retail

As the retail market continues to suffer under the crippling effects of the current financial crisis, retailers (especially in the UK) are turning to new strategies to expand their businesses - export and international sales through online commerce.

How many though have considered the impact of cultural differences on the chances of their success?

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