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Ta'rof - Understanding Iranian Culture

Ta'rof - Understanding Iranian Culture

Despite current tensions with Iran, the demand for Iran cultural awareness training continues to surge and, as the senior Iran cultural trainer, I spend a lot of time helping businesses understand the nuances of Iranian culture. 

One topic that attendees always struggle with, is the cultural concept 'ta’rof'.  It's essential that anyone travelling to Iran understands this principle in detail - as not to do so will risk potential offence.

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