A Home for Culture Vultures

If you were planning on taking your business to the Nigerian market, you might want to prepare your staff for a trip to the African continent, as Nigerian merchants apparently favour real-life conversations over business talk via email.

Different cultures prefer different ways of communication: according to online shopping and price comparison directory PriceCheck, Nigerians working in retail preferably handle their communication in face to face meetings, website HumanIPO says.