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When a Cross Cultural Joke Goes Wrong!

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A true story: when a US telecoms giant decided to replace its manager in Thailand several years ago, it chose an ABC - 'American-born Chinese' - in the belief he would be more culturally attuned to doing business in Asia.

He was not shy about telling his colleagues how to behave and one evening berated a couple of European rivals who had been caught engaged in financial shenanigans.

They decided to play a joke on the new arrival.

They told their driver to follow him and tell him he was going to be killed.

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