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Faces and Cultural Differences

Faces and Cultural Differences



A new study suggests that people from different cultures read facial expressions differently.

East Asian participants in the study focused mostly on the eyes, but those from the West scanned the whole face.

In the research carried out by a team from Glasgow University, East Asian observers found it more difficult to distinguish some facial expressions.

The work published in Current Biology journal challenges the idea facial expressions are universally understood.

In the study, East Asians were more likely than Westerners to read the expression for "fear" as "surprise", and "disgust" as "anger".

The researchers say the confusion arises because people from different cultural groups observe different parts of the face when interpreting expression.

East Asian participants tended to focus on the eyes of the other person, while Western subjects took in the whole face, including the eyes and the mouth.

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BBC fails to meet Diversity Targets

BBC fails to meet Diversity Targets


Diversity experts have applauded the decision by BBC executives to forgo their bonuses collectively worth £350,000, after the broadcaster failed to meet its diversity targets.

The corporation set itself stringent targets in 2004 of increasing the percentage of black and minority ethnic staff to 12.5% and 7% at senior management level, to be met by 31 December 2007.

Read more: BBC 
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