Blogs for Culture Vultures

"Cultural pinpointing" and the multicultural consumer

The power of ethnic audiences is apparent in everyday life. But inherent risks exist when messaging previously meant for a minority group becomes part of the mainstream.

In its fourth year, the just-released Yankelovich Monitor Multicultural Marketing Study points to the impact of the "commercialization of culture," or repeated use of certain cultural elements to reach broader audiences. In 2004, 37 percent of non-Hispanic whites thought Hispanics were influencing everyone's lifestyle; today, it's 44 percent.

The result may mean less authentic messaging for Hispanics and African Americans, the study reports, if the same marketing strategies are used to reach ethnic consumers. "We're calling it cultural pinpointing. It's about understanding that today there's a lot of borrowing going on from the ethnic marketplace," said Sonya Suarez-Hammond, vice president of multicultural insights for Yankelovich in Chapel Hill, N.C.

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BBC fails to meet Diversity Targets

BBC fails to meet Diversity Targets


Diversity experts have applauded the decision by BBC executives to forgo their bonuses collectively worth £350,000, after the broadcaster failed to meet its diversity targets.

The corporation set itself stringent targets in 2004 of increasing the percentage of black and minority ethnic staff to 12.5% and 7% at senior management level, to be met by 31 December 2007.

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The Intercultural Football Plan

The Intercultural Football Plan


The Football Association of Ireland has recently launched what has been coined as an "Intercultural Football Plan" - the plan  is designed to examine how best, in the context of a more diverse society, the FAI can encourage increased participation in football among people from minority ethnic and cultural backgrounds. The plan also challenges and prevents the spread of ‘racism’ within the game and thus contributes towards a fully integrated and intercultural society.

Read more: FAI 
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The Intercultural Football Plan

The Intercultural Football Plan


The Football Association of Ireland has recently launched what has been coined as an "Intercultural Football Plan" - the plan  is designed to examine how best, in the context of a more diverse society, the FAI can encourage increased participation in football among people from minority ethnic and cultural backgrounds. The plan also challenges and prevents the spread of ‘racism’ within the game and thus contributes towards a fully integrated and intercultural society.

Read more: FAI 
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