Working internationally comes with certain challenges - navigating cultural differences is just one.
Being able to work, communicate, sell to or buy from people in different countries, working in different times zones, with different ways of doing things is essential.
Many people term this skill or ability "cultural competence" or "cultural sensitivity". Whatever it is called, every international business person needs it.
Awareness of cultural differences can favourably impact the success of a business transaction or relationship.
Improved staff interaction, better customer relations and effective client management are all areas that will reap benefits through greater cross cultural understanding.
Although cross cultural competence in its purest form can only truly be achieved through training, coaching, language acquisition, foreign travel and cultural immersion there are 5 essential skills that everyone can employ to enhance their awareness.
DON'T MISS THE FREE SAMPLE OF OUR CULTURAL COMPETENCE COURSE AT THE END!
5 Essential Skills Every International Business Professional Needs
Although emphasis usually lies on being a competent speaker, listening is a key skill that many of us do not exercise enough. For heightened understanding, attentive and active listening is critical to be able to understand meanings, read between the lines and empathise with the speaker.
Listening and speaking must work in tandem for effective cross cultural communication. Speaking well is not about accent, use of grammar and vocabulary or having the gift of the gab. Rather, clear communication is enhanced through positive speech such as encouragement, affirmation, recognition and phrasing requests clearly or expressing opinions sensitively.
Large amounts of information can be read in people's dress, body language, interaction and behaviour. Be aware of differences with your own culture and try to understand the roots of behaviours. Asking questions expands your cross cultural knowledge.
Man has been created differently and we need to recognise and understand that sometimes cultural differences are annoying and frustrating. In these situations, patience is definitely a virtue. Through patience, respect is won and real understanding is achieved.
Flexibility, adaptability and open-mindedness are the routes to successful cross cultural communication. Understanding, embracing and addressing cultural differences leads to the breaking of cultural barriers which results in better lines of communication, mutual trust and creative thinking.
Take an eLearning Course on Cultural Competence
If you would like to learn more about cultural competence in the workplace, then check out our fantastic Cultural Competence eLearning course!
It’s been designed for business professionals and is packed full of rich, practical information to help you understand how to navigate cultural differences.
It consistently gets 9/10 from business learners. Here’s what one had to say about it!
"I genuinely learnt quite a lot from this course. I usually don't like e-learning and have a bit of a 'roll-eye' feeling towards them, but this one actually taught me quite a lot and had me thinking about my own interactions with others as well as the interactions of others towards me, where I felt offended or degraded, but that... in hindsight, perhaps that person didn't mean it in the way it came across to me.”