The Commisceo Global Blog - Perfect for Culture Vultures

Whether a press release, a case study of cultural difference, some tips on working abroad or some lessons in cross-communication, we try our best to satiate your inner culture vulture.

Emerging Markets drive growth in Retail and Luxury Goods Sector

Emerging Markets drive growth in Retail and Luxury Goods Sector
Good news. The European luxury goods sector will continue to grow over the next five years thanks to emerging markets. So what does this mean in terms of business, language, culture and translation? How can luxury brands capitalise?
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Gamification and Cultural Differences

Gamification and Cultural Differences
Playing games at work? From the work floor to education, gamification is becoming more and more common in a lot of areas. But the practice isn’t as straightforward as it seems: cultural differences prevent game developers from distributing one single game for different countries. Want to know what should be done to these games to cross the globe? 
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Cultural tips on Export to Japan and China

Cultural tips on Export to Japan and China

Do you export? AstraZeneca's Stuart Anderson offers some insights into the importance of understanding and adapting to the local culture in order to maximise success.

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Three-steps: Marketing to the Hispanic and Latino community

Three-steps: Marketing to the Hispanic and Latino community
Targeting the Hispanic and Latino community? Learn how language and cultural differences could impact a marketing campaign.

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German and Afghan military go all out on Cultural Sensitivity

German and Afghan military go all out on Cultural Sensitivity
News round-up! See why German soldiers are receiving cultural sensitivity training and how Amazon conquered China. All news hot off the press!

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