“By failing to prepare, you are preparing to fail.”
This quote, attributed to Benjamin Franklin, is particularly relevant when thinking about cross-cultural and international sales.
Do cultural differences matter in sales?
Well, if you’re looking for the answer to this question, then chances are you already know. It's a yes!
Do you want to sell your products or services internationally?
Global sales are important for businesses looking to expand their client base, increase revenues or attract investment.