Experts in Country-Specific Cultural Awareness Training

Experts in Country-Specific Cultural Awareness Training

Looking for cultural insights into a particular country? We have been designing and delivery cross-cultural courses for +10 years - flexible, tailored, quality global training whether SME or FTSE500.
  • Learn about US culture and how it impacts business
  • Discover how to recognise cultural cues and how to react positively
  • Make a better first impression and develop long-term relationships

Our cross-cultural awareness course is designed for anyone who deals with the USA, does business with Americans or needs a better understanding of the culture for work reasons.

We help a range of clients from importers to universities to multinational brands to marketing companies - no matter who you are or what you are doing, we will help you get to grips with whatever aspect of American culture you feel you need.

Courses we have delivered in the past 12 months include:

  • Working in a US company
  • Virtual team building (UK-USA)
  • Negotiating Effectively in the US
  • Successfully Pitching in Silicon Valley
  • Effective Remote & Virtual Communication (France-US)
  • Expat relocation and orientation training

Case Study – Virtual Team Building
A organisation in the UK had partnered with a similar entity in the USA. The objectives was information sharing, improving best practice in their shared industry and forming an authoritative international body to speak on behalf of the industry. Simple on paper but in real life the partnership did exactly the opposite in its first year as both sides effectively erected barriers to prevent collaboration. The organisational cultures of both entities clashed, as did their national cultures.
We designed, developed and delivered a 2-year series of training workshops that looked at a range of issues from American/UK culture to remote communication to establishing team working practices. The training was a huge success and today we still help the two organisations with their global business skills training requirements.

Insights into American culture: Course Content

Our courses are not off-the-shelf, ready-made solutions. We do of course have set course outlines for the more basic requests but the vast majority of our clients come to us for one reason - our consultancy and the ability to design something especially for them.

We care about making an impact and as such dedicate time to getting to know our clients, their challenges, objectives and how they would like the training to be delivered. What works for one business may not be right for another and, as such, the development of course material, selection of trainers, the exercises used and the training style are all built around those needs.

Having delivered many courses we do see trends in terms of what topics most clients want to cover. Examples of these include:

» Culture & Business

Examining how, why and where culture impacts upon businesses and people
Examining cross cultural stereotypes
Theoretical and practical cross cultural models and examples
Steps to effective cross cultural communication

» Communicating with Americans

Beliefs, culture, values, ethics, customs and national character
Speech styles
Building effective interpersonal relationships
Communication – verbal and non-verbal
Social etiquette and protocol

» Doing Business in the USA

Linguistic differences
Business in the USA – features, traditions and ethics
Comparative analysis of American and British business practices
American business etiquette and protocol
Business entertaining
Negotiations
Cross cultural management and leadership styles
Intercultural team building
Decision making and consensus building

» Relocating to the USA

Preparing for the move
What to bring?
American history, culture and values
British perceptions of Americans and vice-versa
The family – raising children, education, holidays
Spouse coaching
Public behaviour and etiquette
Food and drink
Transport, shopping and entertainment

The topics above are by no means exhaustive; we deal with many subjects, topics and areas that may not be highlighted above. If you have something specific you want to cover that won't be an issue - just ask.

Convenient Training Delivery

  • face-to-face training
  • e-Learning & online
  • self-study guides
  • simulations & games
  • mentoring & coaching

When it comes to how our training is delivered it really comes down what our client want - we will use the best method for you. This may be the traditional classroom-style training, a webinar, an online tool or a simple coaching session at someone’s desk. We have come up with all manner of training methods and are never afraid to try new ones.

Our trainers are based internationally meaning we are able to deliver courses pretty much anywhere needed.

Distinguished Cultural Trainers

All Commisceo trainers are carefully selected according to stringent benchmarks.

Even before we look at any professional selection criteria we ensure that all our trainers fit with our company culture, our training ethos and our goals. Once past this stage we look for 4 key strengths:

1. Mastery of intercultural communication
2. Insider knowledge of a country
3. Experience in industry
4. Enlightening training style

First and foremost, our trainers are passionate about the field of intercultural communication and have an excellent, academic understanding of the topic.
Secondly, in order to be able to teach people about a country or culture we believe it is necessary to have lived and worked there, not just visited.
Thirdly, a trainer must bring practical business skills to the table such as management, marketing, sales or knowledge of an industry.
Lastly, we demand trainers that inspire and who can create fun, interactive learning environments.

The trainer you received will be the one best suited for you.

For example, if we are coaching a family moving to New York then our trainer would be someone who has been through the move themselves and can give first-hand insight.

Enriching & Engaging Training Style

We want people to leave our courses feeling enriched. We don't believe we can achieve this unless learners are engaged, switched on, positive and soaking in information. For us, the two most crucial ingredients in any course are relevance and fun.

We make sure training is relevant through the time we invest before a course in really understanding what is needed We keep it fun by making it all about interactivity, self-exploration and exercises which keep it challenging

Our trainers are at the forefront of training and coaching developments and are constantly introducing and using new methods and techniques.

Whether you want a traditional group training course or an elaborate fantasy role-play, we deliver.

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