The Commisceo Global Blog - Perfect for Culture Vultures

Whether a press release, a case study of cultural difference, some tips on working abroad or some lessons in cross-communication, we try our best to satiate your inner culture vulture.

Live in new country to challenge your creativity



Recent research published in the American Psychological Association’s Journal of Personality and Social Psychology seems to suggest a truth in the long held notion that living abroad nurtures our creativity. From Byron in Switzerland to Picasso in France, cultural change has historically been seen as the way to broaden the mind and enhance the artistic senses. Now 2009 research headed by William Maddux of INSEAD really has shown that time spent engrossed in a new culture can improve our creative skills- even after we have returned ‘home’.

An initial five studies using MBA students at the Kellogg School of Management, Illinois, showed that both cognitive flexibility and negotiation skills were higher in those participants who had spent time living abroad when compared to a control group who had not. One study to solve the Duncker candle problem (where a candle must be properly attached to a wall without dripping: using a candle, a box of matches and a box of tacks) showed that those with experience living abroad were better positioned to imagine the alternative functions of these familiar objects and thus solve the problem. This could mimick the intuitive skills required when dealing with the changing levels of importance placed upon greetings, etiquette, food or clothing and so on, when living abroad.

Another study involving a mock negotiation of the sale of a gas station demonstrated that those with living abroad experience were able to be much more creative with negotiations (after the sale price had been removed as the dealbreaker). This on a much simpler level replicates the way domestic shopping differs between countries and cultures, buying spices in a Morroccan market is very different from buying clothes in a Parisian boutique.

These two examples easily portray two different skills that are invaluable to most businesses, especially given the difficulties of the current global economic climate. The need for companies to keep innovating to stay competitive makes these skills more important than ever in recruitment, meaning that potential employees with such benefits may find themselves more sought after to fill positions in businesses, especially those operating globally.

The reason for the relationship between creativity and living abroad is not altogether known, but follow-up research with MBA students in France has correlated with the earlier Duncker candle findings. Interestingly, there is no evidence that those who have only traveled abroad either possess these skills or are any better placed than those who travel domestically. This suggests that businesses might therefore benefit more from a system of extended work placements abroad, with employees based in offices in each country, rather than from repeatedly sending employees for short overseas conferences or meetings.

Moreover evidence suggests that recreating or ‘priming’ employees to remember their cultural experiences could even benefit them once they have returned ‘home’. Another follow-up study found that Parisian students were much more able to solve cognitive puzzles when recalling the cultural challenges that faced them living outside of France, when compared to the control group who were told to recall any recreational or everyday challenges they had faced.

Although this research is by no means empirically conclusive it certainly leads the way for further research and potential business initiatives; whilst asserting the message that global interaction is a collective and individual advantage to one’s life. Furthermore it is an asset to the development of modern Psychology in arguing the ‘nurtured’ acquirement of new skills beyond the constraints of Behavourism, as humans psychologically adapt to their environment.
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