The Commisceo Global Blog - Perfect for Culture Vultures

Whether a press release, a case study of cultural difference, some tips on working abroad or some lessons in cross-communication, we try our best to satiate your inner culture vulture.

Culture and the Michigan Fish Test

The Michigan Fish Test provides a great view into a person’s psyche and is also a great way to see their perception of the world and culture around them. You see, not everyone looks at their position within the world and within their own culture in the same way. It all depends on how your culture nurtures you, as this will have a very clear impact on your perception of the world around you.

The Michigan Fish Test is an image that was developed to test a person’s view of the world. It is an image that is made up from an underwater scene, with larger fish and smaller fish in a watery environment complete with bubbles and seaweed.



The test was put forward to two groups of people; one group from America and the other group from Japan. The study was interesting as the comments that came back from each group were strikingly different. The participants were asked to look at the Michigan Fish Test image for around 5 seconds and were then asked to comment on what it was they remembered from the picture. The answers provided an insight into the difference in culture between the two countries. The American group tended to only notice the larger fish and dismissed the peripheral images whilst the Japanese group tended to look at the image as more of a whole and commented on the environment as well as the characters.

Furthermore, when the image was changed slightly the Japanese group were able to point out the changes, whereas most of the American group were unable to do so.

The study showed that an individual’s perception of the world around them and of the people and things that they shared the world with was as a direct result of the way in which the world was positioned around them.
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