The Commisceo Global Blog - Perfect for Culture Vultures

Whether a press release, a case study of cultural difference, some tips on working abroad or some lessons in cross-communication, we try our best to satiate your inner culture vulture.

Inside Indian Culture: Tips When Doing Business in India

Inside Indian Culture: Tips When Doing Business in India

India, despite years of efforts by PM Narendra Modi to implement changes to the contrary, remains one of the toughest places on the planet to do business.

A highly-advanced nation in many respects, with an educated English-speaking population, a wealthy middle-class, advances in technology and an international business outlook, many from the outside approach India as easy pickings.

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Cross Cultural Marketing Blunders

Cross Cultural Marketing Blunders

Although a little cruel, cross cultural marketing mistakes are a humorous means of understanding the impact poor cultural awareness can have when selling or working abroad.

Marketing is perhaps one of the trickiest elements to get right when taking your business or product into new and unchartered territories. Language, culture, local practices and many other factors heavily influence success or failure.

Many companies have learned the hard way that you have to think outside of your own cultural bubble when it comes to marketing abroad and be very much in tune with local means and ways.

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Cross Cultural Negotiations

Cross Cultural Negotiations

How to Approach International Negotiations with Cultural Awareness

  • Can your international negotiations feel like this sometimes?
  • Do you feel cultural differences get in the way of a successful negotiation?
  • Looking for tips on how to improve your negotiation style and techniques?

Then this is the article for you!

Is Cultural Awareness Necessary?

Cross cultural negotiation is one of many specialized areas within the wider field of cross cultural communications. By taking cross cultural negotiation training, negotiators and sales personnel give themselves an advantage over competitors.

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Culture in Advertising

Culture in Advertising

"Culture is a like dropping an Alka-seltzer into a glass - you don't see it, but somehow it does something"
Hans Magnus Enzensberger

Culture affects everything we do.

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